21st Century Entrpreneurship
You know how traditional entrepreneurship is all about fortune, security and expansion? Admirable goals, but at what cost? You started your business for the freedom, but now you work all day ‘building’ a business that ties you down, offers little reward but takes up all your time. The journey of the 20th century entrepreneur was an angst-ridden ride of sacrifice, stress and a ‘win-at-all-costs’ mentality.
Thankfully, this is no longer the case. The 21st century entrepreneur is a matured and dare we say it, enlightened, warrior. No longer are you content to reap profits to the detriment of family and self. No longer will you take risks without being assured of success.
Designing a Life of your Choice
You thrive on the non-traditional, do the unconventional if the conventional does not make sense, and know that working in the new millennium requires rethinking the nature of being a successful entrepreneur.
How exactly does one go about making a Life (and not just a living) in this 21st century landscape? What are the rules for successful entrepreneurship, if in fact, there are any?
You are being challenged to define your own rules and in many cases, not just play the game, but reinvent it altogether. We say that this is a good thing!
All fired up
You should be. If you are considering the life of an entrepreneur, the path of the guerrilla is the way you should follow. If you are already an entrepreneur, that is the direction in which you should aspire towards.
To embark upon this path, you will need the right goals, and proper setting. Once these are in place, you'll require the tools for success. And finally, you'll need to learn the tricks of the trade to sustain you.
Are You A Guerrilla Entrepreneur?
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Balance
You are an entrepreneur on a journey. You control your enterprise, not the other way around. Because you cherish your freedom as much as you do your work, you never compromise on a balanced work life.
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Passion
You are passionate about your work. You are good at what you do but constantly look for ways to improve your skills.
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Leader
You realize that no man is an island and rely on your allies to build your business. Your customers, employees, team mates and suppliers follow you because they believe in who you are and what you stand for.
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Cutting Edge
You are a feverent and intelligent user of technology, to conserve two of your most precious assets – time and money. Huge marketing budgets are nice but not essential for your success.
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Laser Beam Focus
You have initiative, insight and guts. You succeed because your efforts and focus defeat larger and better-funded competitors.
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Brand Champion
You are in it for the long haul. You aim to build a business that will last and are willing to invest in the marketing of yourself and your brand.
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Peak Life Experiences
You seek experiences that money cannot buy. You want work that is satisfying, enough money to enjoy, great health and fun in daily living. You will have your cake and eat it too.
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Big Picture
You are passionate about making money but you are even more passionate about giving back to the family that raised you, friends that supported you, society that nurtured you and world that you prospered in.
You are the Guerrilla Entrepreneur*!
*Inspired by Jay Conrad Levinson's work